When you consider that 80% of people who interact with sponsored content ads do so from their mobile phones, you can see the value of this feature. This is useful if your campaign is to promote a webinar, white paper or ebook for example. When you use this ad format, you can direct people who click on your ad to the Lead Gen form. This feature is available for LinkedIn Sponsored Content campaigns. As you can see in the example below, the fields are pre-filled by LinkedIn, which uses the data it has on the users of its service. What is a LinkedIn Lead Gen Form? Īs part of your advertising campaigns on LinkedIn, LinkedIn Lead Gen Forms allows you to automate the completion of fields in your Lead Generation forms. Think it’s impossible? Well, LinkedIn has done it! We explain why and how to create Lead Gen Forms. This feature allows your leads to complete their questionnaire almost instantly.
Lead Gen Forms is the solution to this problem.
Except that, as you also know, filling out a form on mobile is quite a pain – despite real advances in UX. What is it?Ĭollecting leads often involves filling in a form. It was launched by LinkedIn in 2017 and can be used as part of your campaigns on LinkedIn Ads. Lead Gen Forms is a very powerful feature for generating leads.
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